If you’re like the majority of North Americans (65%), you drink coffee. And if you buy it from a coffee shop, you probably don’t hand the barista a travel mug before ordering—even though you’ve likely been given a few nice ones over the years as gifts or giveaways. Am I right?
Problem is, most of the to-go cups used to carry those tasty lattes, including those from Starbucks, are not recyclable. In fact, 58 billion paper cups are thrown away every year, and 20 million trees are cut down in the process of manufacturing said cups, which also uses some 12 billion gallons of water.
So what can be done? Two MIT alumni are part of a team that hopes you can figure that out—or at least provide some feedback for others with ideas. Marcel Botha SM ’06 and Shaun Abrahamson SM ’98 helped form the open innovation challenge known as the betacup, which offers $20,000 in prize money for a reusable or recyclable coffee cup people will actually use en masse.
Ideas submitted to the contest are viewable by the public for comment and ratings. So even if you don’t have an idea (yet), you can offer constructive comments and engage in discussions with community members and contest jurors. The contest is sponsored in part by Starbucks, which aims to serve all its beverages in sustainable cups by 2015. Learn more in the video below.Vodpod videos no longer available.