In Wired’s GeekDad column, you can learn about geeky measurements, introduced with the tale of MIT’s legendary Smoot marks.

11 Ways Geeks Measure the World includes milliwheatons, a sum of 500 Twitter fans based on Star Trek Next Generation actor Wil Wheaton’s burgeoning Twitter fanscape.

Don’t miss Warhols (fame duration), Hyneman (mustache density), and more.